I am enjoying the dated but wide-ranging
Bill Moyers: A World of Ideas: Conversations with Thoughtful Men and Women About American Life Today and the Ideas Shaping Our Future.
The book was finished in 1989 and most of the intellectuals interviewed grapple with the Reagan revolution one way or another. Moyers interviews 41 famous American intellectuals, and I was especially taken by his interview with iconoclast Noam Chomsky (pp. 38-58).
As part of his critique of American society of the 1980s, Chomsky stated that corporations should not be run by their shareholders—private owners or public stockholders. Instead corporations should be run by their employees [what we used to call, “the workers” --MS] because employees would get more share in how the corporation should be managed. Otherwise, a few wealthy shareholders that own most of the stock make the decisions on how the company is run. Chomsky stated that shareholder ownership is anti-democratic because the wealthy own more shares and thus control more votes. The poor are shut out of corporate governance. Chomsky’s argument, radical sounding as it may be, is not a Marxist argument—workers’ labor exploited by the capitalists. Rather, he complains that the workers (or employees) don’t control the corporations that they run. The corporate world is completely controlled by the rich, and corporations act in ways that favor that class and only that class.
Fortunately, employee-owned “cooperatives” do exist, so we can analyze them as an alternative to the traditional corporate structure of outside ownership.
Perhaps the most famous of the San Francisco Bay Area cooperatives, the Cheese Board Collective makes and sells pizza, breads and pastries, and cheese. It has operated in (the People’s Republic of) Berkeley, California as a “worker-owned collective since 1967” (
website). Both the products and pizza restaurant are successful—lines stretch around the block every day at lunch and dinner—for good reason. The pizza is very good. The fresh ingredients are organic, local and vegetarian except for the cheese and given to you right out of the oven. The Berkeley community also wants to support the Cheese Board for political reasons (it closes every May 1st), and the Cheese Board donates to non-profit community projects. The Cheese Board’s employment application contains a brief description of their philosophy and how it works. (See also the Cheese Board’s
self description)
The Cheese Board Pizza Collective is an independently operated adjunct to the larger Cheese Board Collective. Currently, we are a collective of sixteen people. Everyone who works at the Cheese Board Pizza is a member of the collective with equal decision-making power. There is no boss, manager, or employees—it is worker-owned. Everyone makes the same hourly wage, currently $21 per hour. We receive paid time off, medical and dental benefits. (http://www.cheeseboardcollective.coop/uploads/Pizza_Application.doc)
San Francisco Bay Area cooperatives try to support each other and the Israeli kibbutz movement was the inspiration for the Cheese Board Collective. Sheirin Iravantchi writes in the Daily Californian that the cooperatives share a philosophy: employee satisfaction and ownership are most important.
More specifically, by “giving members more freedom of choice and more conducive work environments, these cooperatives attempt to increase employee satisfaction rather than profit margins…”(
Daily Cal, December 7, 2000)
Why are cooperatives so rare in the corporate world? Why don’t we any cooperatives among the larger corporations? I believe that there are a number of reasons. First the cooperative structure does not allow enough flexibility for rapid growth. A growing business must take risks, often taking on debt or a increased monetary investment from its owners or venture capitalists in order to expand. Members of a collective would be less likely to take entrepreneurial risk and unlikely to take money from outside investors.
Secondly, cooperatives hire new employees quite carefully if not painstakingly. Each new employee must serve as a generalist, not a specialist, and must work with everyone, not just within a small department. The cooperative’s employment style slows down the pace of hiring.
Third, only those in the bottom half of the labor pool would be interested in accepting a San Francisco Bay Area job for $21/hour with no possibility of promotion. It’s nice not to have a boss, but it’s also nice to be a boss. It is nearly impossible to buy a house in Berkeley or afford the finer things in life at $21/hour, even if $21 is a generous and superior wage for a food-industry job. The most talented in the labor pool may pass if that’s the best they can do.
The above three explanations show the inflexibility of cooperative labor. Ironically, some investors claim that many corporations are run for the benefit and enrichment of top management, not the shareholders, and CEO pay has reached astronomic levels. Stockholders elect a board of directors, and that board is supposed to monitor management expenses, so if there is a problem with executives grabbing too much of the company cash, it is the stockholders’ fault.
Let’s step back and compare the structure of for-profit corporations with cooperatives. Most corporations respond to the concerns of their owners, shareholders, which are, in order of importance, profitability (passed onto the shareholders through dividends and capital gains in share price), good citizenship and community. Profitability is necessary but is less emphasized in a cooperative. Cheese Board pizzas may be characterized as gourmet pizzas, the restaurant bakes only one type every day and the pizzas are not price competitive. The cooperative is less efficient than for-profit companies and its prices will be higher. (In the words of economists, the cooperative is inferior to the for-profit firm in both productive and allocative efficiency.) In a nutshell, the cooperative produces fewer goods and its prices are higher. Consumers spend more and receive less. Cooperatives have their place, but Chomsky is wrong. For-profit corporations do a better job raising consumers’ standard of living.
Postscript: Shaila Dewan's March 30, 2004 NYT article,
Lose the Boss is worth reading for an update on co-ops and inequality.Jonathan Kauffman's August 9, 2015 San Francisco Chronicle article,
Food Co-op Survivor Thriving for 40 Years gives the history and management structure of co-op Rainbow Grocery in San Francisco. Could it have thrived anywhere else?